AI translation is reshaping the language services industry, but faster output doesn’t necessarily mean less complexity. What happens when the value of translation moves beyond word counts?
In this episode of Firing On All Syllables, Apertera (formerly Alexa Translations) CEO Gary Kalaci sits down with Renato Beninatto, Co-founder & Chairman of Nimdzi Insights and CEO of LocWorld, to explore the future of AI translation, the evolving role of professional expertise, and why managing complexity and risk is becoming increasingly important.
With more than three decades in the language industry, Renato has helped shape how organizations think about translation, localization, and global growth. He shares his perspective on what AI is really changing, where professional expertise creates the most value, and what the next generation of language services companies will need to get right.
In this episode:
• Why AI is making language services more complex, not less
• Why the industry needs to move beyond word counts and focus on outcomes
• Where professional expertise adds the greatest value alongside AI
• Why risk mitigation is becoming increasingly important in high-stakes translation