Business Development for Lawyers: Facing Modern Challenges of the Global Legal Landscape

This CPD-accredited webinar, moderated by Apertera CEO Gary Kalaci, brings together experienced practitioners and in-house counsel to share how lawyers can build stronger client relationships, adapt to hybrid work, and leverage digital platforms for growth. Gary is joined by industry experts Hannah Smith, Andrea Johnson, Elisabeth Pedneault, Kori Williams, and Nika Pidskalny. Together, they share insights from their diverse career paths, offering practical strategies for both junior and senior lawyers. The discussion explores effective networking and the evolving role of LinkedIn in business development, while emphasizing the importance of consistency, authenticity, and adaptability in building long-term success.

Key Takeaways

  • Excellence in legal work remains the foundation of effective business development. Technical skill builds client trust and credibility.
  • Business development is a long-term process requiring organization, consistency, and patience; quick wins are rare.
  • Hybrid and remote work models demand more creativity in relationship-building, combining in-person meetings with digital engagement.
  • LinkedIn has become a powerful tool for lawyers to build visibility, support clients, and expand professional networks.
  • Junior lawyers should focus on cultivating networks early, treating practice development as a business, and learning client communication skills.
Who is this webinar most relevant for?
The program is tailored to lawyers at all stages. Particularly those seeking practical strategies to strengthen business development in private practice or in-house roles.
What new skills should lawyers in today’s market cultivate?
Beyond technical legal ability, lawyers must build client-focused communication skills, manage time effectively, and use digital tools such as LinkedIn to maintain visibility.
How can junior lawyers begin developing their networks?
Start early by building authentic relationships, maintaining connections from school or early practice, and seeking mentorship opportunities to refine business development skills.

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