Future of North American Trade

This webinar explores how shifting trade policy and regulatory dynamics are reshaping North American commerce, with a focus on the upcoming CUSMA (USMCA) mandatory review. Drawing on firsthand diplomatic experience, the speakers explore how tariffs, non-tariff barriers, and political dynamics are impacting cross-border commerce. Gary Doer and Gordon Giffin provide a bilateral perspective on trade negotiations, emphasizing the importance of compromise, regulatory barriers, and economic cooperation. The discussion highlights how legal and compliance professionals can anticipate policy shifts, manage trade-related risk, and identify emerging opportunities, particularly in areas such as critical minerals, supply chain transparency, and stakeholder engagement.

Key Takeaways

  • The CUSMA (USMCA) mandatory review represents a strategic inflection point where governments and businesses can reassess trade frameworks and address accumulated tensions across tariffs and regulatory barriers.
  • Trade risk extends beyond tariffs to include non-tariff barriers such as regulatory divergence, labeling requirements, and digital services taxation, all of which materially affect market access.
  • Political narratives, particularly concerns around third-country access to North American markets, are increasing scrutiny on origin verification and supply chain transparency.
  • Canada’s position in critical minerals creates a significant opportunity for alignment with U.S. economic and security priorities, with implications for energy, manufacturing, and infrastructure sectors.
  • Effective engagement with policymakers requires quantifiable data on economic contribution, including job creation and investment impact, to support advocacy.
What is the significance of the CUSMA (USMCA) mandatory review for legal professionals?
The review creates a defined opportunity to revisit and renegotiate key provisions of the agreement. Legal professionals should prepare for potential changes in regulatory requirements, dispute resolution mechanisms, and compliance obligations affecting cross-border operations.
How should organizations manage increasing scrutiny around supply chains?
Organizations should strengthen documentation of origin, enhance supplier due diligence, and implement traceability systems. This is particularly important given heightened concerns about third-country goods entering North American markets through indirect channels.
Are tariffs still the primary trade risk to monitor?
No. While tariffs remain relevant, non-tariff barriers, such as regulatory standards, digital taxes, and market access restrictions, are increasingly shaping trade outcomes and should be incorporated into risk assessments and compliance strategies.

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