What Canadians Want From Trade, and What It Takes to Get There

New research from Apertera and Angus Reid Group explores where Canadians want trade to grow, what stands in the way and what businesses need to succeed abroad.

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Key Research Findings

  • Canadians want a broader trade future. Europe leads, with diversification offering opportunities for growth and reduced reliance on the US.

  • Market access isn’t the same as market readiness. Businesses need the knowledge and capabilities to compete in unfamiliar markets.

  • Language and localization matter. Especially in regulated industries, accurate multilingual communication is part of international readiness.

Stats

Canada's Trade Priorities, by the Numbers

  • 85% say a stronger Canada-EU trade relationship is important.
  • 70% name reducing reliance on the U.S. as the top benefit.
  • 50% cite foreign laws and compliance as a top barrier to expansion.
  • 79% want Canada to increase its trade focus on the EU.

About Apertera

Apertera is leading the evolution of language solutions for high-stakes content. We partner with enterprises as an extension of their teams, combining professional expertise with Adaptive AI technology that is continuously refined by client context.

For more than twenty years, Apertera has specialized in legal, financial and regulatory translation, serving over 75% of major national Canadian law firms, all major banks and leading securities regulators.

Canadian-owned and ISO 17100 and SOC 2 certified, Apertera helps organizations navigate complex multilingual requirements with confidence.
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