Press Release: Apertera Celebrates A.I. Platform’s First Anniversary with Prodigious Expansion, Supercharging Its UX and NMT Technology

Translation provider takes A.I. technology even further following a rewarding inaugural year in market

TORONTO–(BUSINESS WIRE)–Apertera today announced that a suite of new capabilities and enhancements have been integrated into its ground-breaking translation tool, Apertera A.I., to mark the platform’s one-year anniversary.

Some of the key achievements include:

• Completely redesigned user experience (UX)
• Powerful customer service options
• Faster and more accurate neural machine translation engine
• Innovative translation memory creator/cleaner
• A fourth Readers’ Choice Award from Canadian Lawyer Magazine
• Several new integrations and plug-ins
• Addition of Spanish

According to a recent report from PwC^[1], user experience is increasingly important for those making purchasing decisions. In fact, 72 percent of Canadians feel customer experience is important when choosing between competing options. The same report revealed that the most important aspects of a good user experience are speed, convenience, consistency, and friendliness. These same characteristics drive the ongoing enhancements on Apertera’ platform.

In its maiden year, Apertera A.I. saved its clients $15 million and 60,000 hours on document translation. Efficiency is one of the most valuable aspects of a good user experience and one Apertera continues to prioritize.

“We completely reimagined our user experience. It was no small feat, but the importance of a positive UX cannot be underestimated, especially for a customer-centric company like Apertera. Helping our clients succeed is really in the DNA of our brand, so it was only natural as the next step in our growth strategy.” says Mark Vecchiarelli, VP of Marketing at Apertera.

The platform will now also be supported by a suite of customer service solutions, including live agents, an interactive chatbot, a robust knowledge base, and a streamlined ticketing system; all of which are in line with Apertera’ award-winning track-record of providing top-tier customer service. Beyond the front-end interactive elements, the platform will also benefit from a completely updated neural machine translations (NMT) technology – the artificial intelligence behind the translations. This new NMT will allow translations to be completed even more accurately and efficiently. Furthermore, Apertera is pleased to announce the platform will be introducing Spanish to its offerings, augmenting its French and English proficiencies.

“The role and responsibility of technology in our workplaces continues to increase in both scale and scope as developers advance into new frontiers every day. At Apertera, the team is clearly devoted to pushing those boundaries to ensure their partners can always rely on the best in translation technology for their organization,” said the managing director at one of the world’s “Big Four” accounting firms.

“This year has been monumental for the virtual workplace and with its rapid adoption comes the need for excellent, reliable digital tools that provide an effective yet enjoyable experience. Our team is devoted to providing the best in class translation tool for our clients as we operate in a world that demands timely, superior results,” says Gary Kalaci, CEO of Apertera. “Our team is thrilled with the success of our A.I. platform’s first year in market and we look forward to continuing to evolve and enhance the value our products and services provide to meet the growing needs of Canada’s businesses.”

The enhanced platform will be automatically available to all existing clients through their current plan. For more information about receiving a trial of Apertera A.I. or to subscribe to the platform, please visit apertera.com/request-a-demo

About Apertera:

Apertera is a rapidly growing, leading translation service provider that helps the world’s largest and most prestigious legal and financial services sectors with translation solutions that elevate the way they do business. Since 2002, the company has grown its reputation by forging long-term relationships built on trust. Helping clients reach their business goals is the foundation of their success.

About Apertera A.I.:

Launched in 2019, Apertera A.I. is a best-in-class artificial intelligence (A.I.) machine translation technology from Apertera that is specifically trained for the Canadian legal, securities and financial markets. It delivers complex, industry-specific translations with unprecedented quality and unmatched speed. Apertera A.I. is a powerful tool that integrates seamlessly with Apertera’ suite of services and its clients’ CRM and CAT tool technologies, increasing the speed and efficiency of human translators.